Often times as our business cycle enters the fourth quarter of the calendar year, we begin to take a mental inventory of how our business year has gone to date. How accurately it has followed our forecast.
We begin to anticipate what the “books” will look like at year end. Will we meet our sales goals, our profit goal? Are we expanding or just status quo?
The fourth quarter is also a time of many distractions. The beginning of a new school year, the change in our seasons to autumn, harvest time, fall outdoor hobbies and sports.
It’s easy for the fourth quarter to become a time of coasting to the finish line. To become satisfied with the results of the year and how the year should end if all goes well.
What is great about the fourth quarter is that only 75% of the information is “in”. We still have 25% of the year ahead of us. 25% of our opportunities are still out there. The fourth quarter can be (should be) a time to “race” to the finish line.
In many companies, little if any money is made until the final weeks of the year. Overhead and other fixed costs are not recovered until very late in the year.
This race to the finish line is where profit is made. The fourth quarter can be a flurry of activity. The entire year of any business can be impacted by the effectiveness of the fourth quarter.
Your SCVHBA gives you the opportunity to make new business relationships, new leads and new friends. This is a great tool to implement for the fourth quarter.
Don’t let the Minnesota Vikings beat you with their new fourth quarter strategy. They have upped their game and will use Brett Favre to guide them as they race through the fourth quarter.
Hope everyone had a great summer and look forward to seeing everyone at our events this fall.
We begin to anticipate what the “books” will look like at year end. Will we meet our sales goals, our profit goal? Are we expanding or just status quo?
The fourth quarter is also a time of many distractions. The beginning of a new school year, the change in our seasons to autumn, harvest time, fall outdoor hobbies and sports.
It’s easy for the fourth quarter to become a time of coasting to the finish line. To become satisfied with the results of the year and how the year should end if all goes well.
What is great about the fourth quarter is that only 75% of the information is “in”. We still have 25% of the year ahead of us. 25% of our opportunities are still out there. The fourth quarter can be (should be) a time to “race” to the finish line.
In many companies, little if any money is made until the final weeks of the year. Overhead and other fixed costs are not recovered until very late in the year.
This race to the finish line is where profit is made. The fourth quarter can be a flurry of activity. The entire year of any business can be impacted by the effectiveness of the fourth quarter.
Your SCVHBA gives you the opportunity to make new business relationships, new leads and new friends. This is a great tool to implement for the fourth quarter.
Don’t let the Minnesota Vikings beat you with their new fourth quarter strategy. They have upped their game and will use Brett Favre to guide them as they race through the fourth quarter.
Hope everyone had a great summer and look forward to seeing everyone at our events this fall.
